The gender gap in technology is real. As per the World Economic Forum, women represent just 22% of AI professionals worldwide. It is vital to address the gender diversity problem in Science, Technology, Engineering, and Maths (STEM) fields. The only way to bridge the gender gap and eliminate gender bias in AI is to encourage more women to pursue tech subjects. Women role models play a vital role in breaking gender stereotypes and inspiring young girls to take up STEM subjects. …


If you run an online business, it is vital to ensure that your platform is in top shape and accessible to customers 24/7. Better user experience is the key to earning customer loyalty and driving growth. A customer-focused approach is one of the key factors behind the success of India’s largest home services company — Urban Company. With a fleet of 25000+ trained professionals, the company offers at-home services such as salon, spa, repairs, cleaning, painting, fitness, and pest control through their website and mobile app. …


The effect of COVID-19 on e-commerce

The recent lifestyle of staying at home has turned the attention of people towards online buying and selling and virtual shopping. The fear of getting sick is the ground reason behind the switch. Online Shopping has become a leading and expanding trend in the pandemic of COVID-19 thereby adding more importance and success to the E-commerce business industry.

The influence of COVID-19 is very positive and beyond satisfactory for those who are directly or indirectly involved in the E-Commerce business. The pandemic has rendered a kind of great favour and service to this community by offering them great business opportunities.


When you shop online, you do not have the physical product in front of you. You rely on the product information available on the site to make the buying decision. From images, product dimensions, delivery options, availability, price, and reviews, shoppers are evaluating options based on the product information displayed on the site. Any discrepancies here can lead to a mismatch in expectations and ultimately contribute to churn or shopping cart abandonment.

Top reasons for cart abandonment

Incomplete or inaccurate product information, price variation at checkout, payment glitches, discount code failures, delay in response, and unexpected usability issues can negatively impact the online shopping experience…


The technological landscape today is evolving faster than ever before. 2020 was no doubt a tough year that pushed businesses across verticals to innovate and adapt quickly to overcome the challenges brought on by the COVID-19 pandemic. It accelerated digital transformation and the adoption of emerging technologies like artificial intelligence at an incredible pace. With the prominence of the remote-work model, companies, both big and small are implementing artificial intelligence for various use cases including automation of day-to-day tasks to stay operational and profitable. In a world undergoing intense digitization, AI is no doubt opening up a plethora of new…


With over 62 Million viewers, ‘The Queen’s Gambit’ is currently the #1 show on Netflix. The popularity of the miniseries based on Walter Tevis’s novel has even fueled the sales for chess sets across the globe. Directed by Scott Frank, the universally popular series tells the story of Beth Harmon — a fictitious chess prodigy who beats all odds in life from being orphaned as a child, to battling drug addiction to finally become a grand chess master. If you have not seen the series as yet, you can watch the trailer here.

Chess — A hotbed for AI experiments

Audiences around the world have been captivated…


The festive cheer is finally here. Holiday sales such as Black Friday and Christmas contribute to a major part of revenue for retail and e-commerce companies. With the massive adoption of online shopping and a greater focus on value, this year’s festive sale will be unlike any other. Even with the uncertain conditions brought on by the pandemic, consumers are resilient and adapting quickly to new shopping behavior. Many are adopting online shopping for the first time.

The pandemic has accelerated consumers’ shift toward e-commerce by five years. As per data from Digital Commerce 360, the conditions brought on by…


The B2B buying process is complex and time-consuming with various buyer groups, detailed ROI analysis, and multiple vendors for choice. 90% of B2B buyers do not follow a straightforward customer journey. Customers are always on the lookout for the best in terms of price, quality, and service. Data is critical for delivering a consistent and positive customer experience.

To understand the role of data and analytics in B2B customer experience and sales, we invited Samuel Pritchett, Head of Channel Strategy and Analytics at Atlassian to our latest webinar session, hosted by our Head of AI labs, Shashank Shekhar. …


With the unprecedented challenges brought on by the coronavirus pandemic and record voter turn around, the 2020 US presidential race between Joe Biden and Donald Trump was one of the most-watched elections of all time. A lot has gone into the political campaign that helped in Biden’s landslide victory with nearly five million vote lead. Data also played a critical role in his election campaign. Biden’s team worked with Civis Analytics — an analytics platform backed by former Google chairman Eric Schmidt to optimize their online presence and rally their cause.

The role of artificial intelligence and machine learning in elections

The application of data science in predicting electoral behavior


Technology has transformed the way we travel. Once considered an arduous, and dangerous undertaking fit only for the enterprising explorers, travel today is a pleasurable activity that is all about accessibility and convenience. Advancement in technology and the rise of digital travel apps have made travel both fun and easy for all. With a large number of daily transactions involving multiple customer segments, operators, and service providers, travel platforms generate a lot of data. Travel companies are leveraging artificial intelligence and machine learning to understand this data better to know the exact needs of the modern traveler. …

CrunchMetrics

CrunchMetrics is an automated real-time Anomaly Detection system, that leverages the #AI/ML-based techniques to sift through your data to identify incidents.

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