If you run an online business, it is vital to ensure that your platform is in top shape and accessible to customers 24/7. Better user experience is the key to earning customer loyalty and driving growth. A customer-focused approach is one of the key factors behind the success of India’s…

The effect of COVID-19 on e-commerce The recent lifestyle of staying at home has turned the attention of people towards online buying and selling and virtual shopping. The fear of getting sick is the ground reason behind the switch. …

When you shop online, you do not have the physical product in front of you. You rely on the product information available on the site to make the buying decision. From images, product dimensions, delivery options, availability, price, and reviews, shoppers are evaluating options based on the product information displayed…

The technological landscape today is evolving faster than ever before. 2020 was no doubt a tough year that pushed businesses across verticals to innovate and adapt quickly to overcome the challenges brought on by the COVID-19 pandemic. It accelerated digital transformation and the adoption of emerging technologies like artificial intelligence…

With over 62 Million viewers, ‘The Queen’s Gambit’ is currently the #1 show on Netflix. The popularity of the miniseries based on Walter Tevis’s novel has even fueled the sales for chess sets across the globe. Directed by Scott Frank, the universally popular series tells the story of Beth Harmon…

The festive cheer is finally here. Holiday sales such as Black Friday and Christmas contribute to a major part of revenue for retail and e-commerce companies. With the massive adoption of online shopping and a greater focus on value, this year’s festive sale will be unlike any other. Even with…

The B2B buying process is complex and time-consuming with various buyer groups, detailed ROI analysis, and multiple vendors for choice. 90% of B2B buyers do not follow a straightforward customer journey. Customers are always on the lookout for the best in terms of price, quality, and service. …

With the unprecedented challenges brought on by the coronavirus pandemic and record voter turn around, the 2020 US presidential race between Joe Biden and Donald Trump was one of the most-watched elections of all time. A lot has gone into the political campaign that helped in Biden’s landslide victory with…

Technology has transformed the way we travel. Once considered an arduous, and dangerous undertaking fit only for the enterprising explorers, travel today is a pleasurable activity that is all about accessibility and convenience. Advancement in technology and the rise of digital travel apps have made travel both fun and easy…